Digital Strategy & Transformation

This popular Masterclass & Workshop on Digital Strategy & Transformation will open your mind to new digital business models to take advantage of the latest technologies & trends. The global adoption of web, mobile and social media with data analytics & Artificial Intelligence etc. are transforming consumer & business forces irreversibly. 50% of companies from Fortune500 have disappeared since 2000. How prepared are you?


Murali Dharan in the Founder/CEO of Empoweris in Australia and an international consultant on Digital Business Strategy & Leadership. He serves as Adjunct Prof. in business schools in Australia. He brings deep insights, with actionable Market & Competitive Intelligence based on solid research, deep analysis and exceptional network of contacts. Besides consulting, he delivers Executive workshops & custom programs in Australia, Asia and India for business, digital and IT Strategies and transformations. As a certified Enterprise Architect, he is also spearheading several technology transformation projects.

Learning Outcomes

Workshop Outline

Target Audience

  • Frameworks to invent/reinvent business models for a digital world
  • Digital Customer Behaviours, Platform Business Models, Mastering Disruptive Business Models
  • Data and How to Build Data as a Strategic Asset & weapon of business advantage
  • Translating experimentation to Innovation, Value and Advantage in markets
  • Digital Transformation and Disruption
  • Building Blocks and Leadership in the industry, in Australia/Asia and globally
  • Role of Technology & how to best undertake & succeed in Digital Projects
  • Examples of Digital Transformation in Marketing Sales, Services & Supply Chain.
  • General Managers, Business Leaders (CXO) Corporate or SME, mid-level managers, Sales/Marketing & Supply Chain Managers, IT or Technology Managers, Entrepreneurs, Consultants, Govt/Public sector.

Face to Face

2 days, 14 hrs


8 Session, 90 mins

This is NOT a technology or IT course, this is about building Business Strategy & models leveraging Digital Technology to gain competitive advantage. This is rarely taught, except in ivy-league business schools in USA.