The change in FMCG

A seismic shift in global retail is occurring amid profound changes in consumer culture and technology advancement. The race is intense and executing new product innovation is tough. The ability to meet the growing expectations of consumers is tougher due to A low growth FMCG marketplace influenced by a soft macro-economic backdrop Complex paths-to-purchase amid

Read more

Trends in grocery post COVID Lockdown

Unprecedented disruption due to COVID-19 pandemic has hugely affected Retail and FMCG sectors. Countries went for complete lockdowns with only essential retailers, grocery stores and pharmacies were functional. There is a significant increase of customers shopping online for the first time and retailers embracing eCommerce. In a recent research carried out by IMR/University of Nicosia,

Read more